Abstract
The purpose of this study was to explore the relationships among loyalty, overall satisfaction, life satisfaction, and repurchasing intention, for participants in fitness programs. The sample consisted of 331 fitness program participants. Data were collected from registrants of selected 7 public and 3 private centers offering fitness programs by using the convenience sampling technique in Seoul, Korea. Findings indicated that age and educational background of participants were significantly related to all subdimensions of loyalty. The findings from multiple regression support the conclusion that all subdimensions of loyalty are predictive of overall satisfaction and life satisfaction. In addition, loyalty subdimensions were found to be highly related to intention to repurchasing.
| Translated title of the contribution | The Influence of Loyalty on Overall Satisfaction, Repurchasing Intention, and Life Satisfaction for Fitness Program Participants |
|---|---|
| Original language | Korean |
| Pages (from-to) | 443-451 |
| Number of pages | 9 |
| Journal | 한국사회체육학회지 |
| Issue number | 53 |
| DOIs | |
| State | Published - Sep 2013 |