Abstract
Motion picture industry in Korea has been growing constantly and aroused various kinds of research attention.
Particularly, the introduction of official box-office database service brought quantitative studies. However, approachesbased on diffusion models have been rarely found with domestic film markets. In addition to the fundamental statisticalreview on Korea and US film markets, we applied a diffusion model to daily box-office revenue. Unlike conventionalpreference of Gamma distribution on the film markets, estimation results proved that BMIC can also explain the trendof daily revenue successfully. The comparison with BMIC showed that there is a distinctive difference in diffusion patternsof Korea and US film markets. Generally, word-of-mouth effect appeared more significant in Korea.
Particularly, the introduction of official box-office database service brought quantitative studies. However, approachesbased on diffusion models have been rarely found with domestic film markets. In addition to the fundamental statisticalreview on Korea and US film markets, we applied a diffusion model to daily box-office revenue. Unlike conventionalpreference of Gamma distribution on the film markets, estimation results proved that BMIC can also explain the trendof daily revenue successfully. The comparison with BMIC showed that there is a distinctive difference in diffusion patternsof Korea and US film markets. Generally, word-of-mouth effect appeared more significant in Korea.
| Translated title of the contribution | Comparative Analysis of Box-office Related Statistics and Diffusion in Korea and US Film Markets |
|---|---|
| Original language | Korean |
| Pages (from-to) | 133-145 |
| Number of pages | 13 |
| Journal | 경영과학 |
| Volume | 32 |
| Issue number | 1 |
| DOIs | |
| State | Published - Mar 2015 |