Abstract
As smartphone, tablet and other mobile devices become new distribution channels through online and mobile communication, ordering goods online across borders gets the urge to sales and consumption in a more reasonable price. Parallel import has also been added to the existing distribution channels with foreign imports. The government agreed a parallel import market after Levis Jeans situation. In this paper, the concept and causes of the parallel import under this background were analyzed. In particular, the analysis of the problem from the perspectives of companies, consumers and national level will help the understanding of future parallel import market.
| Translated title of the contribution | Distribution Channels and Strategic Implications of the Parallel Importation |
|---|---|
| Original language | Korean |
| Pages (from-to) | 19-26 |
| Number of pages | 8 |
| Journal | 상품학연구 |
| Volume | 34 |
| Issue number | 5 |
| DOIs | |
| State | Published - Oct 2016 |