현상학적 관점에서 바라본 미디어아트 전시 공간 특성 연구 - 시노그라피(Scenography)를 중심으로 -

The development of digital technology due to the 4th industrial revolution brings changes to the perception system between media and viewers, and now it is necessary to view it as a space where you can experience a holistic phenomenon rather than a space with visual stimuli added. Therefore, it is intended to study the spatiality of the media art exhibition space as a phenomenological spatial that can acquire the integrated meaning of spatial through the viewer’s body. First, the phenomenological analysis of the scenography components was preceded, and then the phenomenological characteristics of scenography were derived in a total of three stages. Then, configure the questionnaire type from the scenography component to the phenomenological spatial recognition element, case empirical analysis was conducted. The survey was conducted with a total of 76 people in the general population, and the combined results were described after converting the collected data into percentages. As a result of the analysis, the media art exhibition space emphasized the transmission of spatial by emphasizing the contents of scenography, and it was found that the viewer recognized the overall phenomenon of spatial through the movement of spatial. Based on these results, corporate brands expect that planning a space designed from a phenomenological point of view in a way to deliver value, philosophy, and identity to customers will help build a differentiated brand image.