홈쇼핑 송출수수료가 케이블 SO의 시장성과 개선에 미치는 영향에 관한 연구

This study analyse how the subscriber scale in the unit of MSO as well as SO, the number of women, subscribers’ income, subscription fee per subscriber, and the equity of the home shopping firms affect the scale of Commission and the Commission per subscriber. The results show that the subscriber scale of SO & MSO, the number of women in their area, subscription fee per subscriber and the equity of home shopping firms affect the scale of the Commission. On the other hand, subscription fee per subscriber and the number of subscriber in the unit of MSO affect the Commission per subscriber. Secondly, it shows that the operating profit is significantly related with Commission. Thirdly, with a performance index of 2009 & 2010, we calculated each elasticity of outputs/inputs in respect of different revenue types. The results show that the Commission’s elasticity is higher than others’elasticity. It means that SO has a higher performance in Commission than in other types. This paper shows that the growth of subscriber caused by integration brings SOs more economic benefits through the Commission.