환경캠페인을 위한 영상콘텐츠 제작연구 -2013 생태교통 페스티발을 중심으로-

This paper aims to research and produce the video contents for the campaign which fulfills the ecological transportation city in Haenggung-dong with the agreement between Suwon, ICLEI and UNHABITAT. Environmental problems which have been on the rise since the end of 20th century after the global industrialization brought extensive interests which were focused on the environmental protection by the developed countries. Also active domestic campaigns of environmental movement have been deployed with the construction of ecological city in metropolitan areas since the middle of 1990s. As part of this environmental campaign, ‘2013 Suwon ecological city festival’ is hosted in Haenggung-dong, Suwon city. Suwon city makes the agreement with ICLEI and UNHABITAT institution and transforms Suwon city to ecological transportation experience city. This campaign runs for one month from September 1, 2013, will be the world's first eco-city campaign using alternative transportation. In this kind of campaign, participation and interest of the target receivers becomes the most important factor. Thus, various types of promotional materials are taken for the efficient information delivery. In order to convey the efficient messages, the selection of the appropriate media for the target receiver is very important. This study is for the research to produce the video contents which convey the efficient and more specific information about this campaign. Through this study, active participation of the public is expected in ‘2013 Suwon Ecological Transportation Festival.’