Abstract
The viewing of game broadcasting, a content that is drawing attention in the one-person media market, which i
s showing rapid growth in the aftermath of COVID-19, will be related to the nature of the Internet broadcastin
g platform on which it is transmitted. Multiple regression analysis was conducted to determine the motivation
of one-person game broadcasting and to verify the impact of the motivation and the user's characteristics on th
e characteristics of the platform and the user's attributes. The result shows that the interaction between particip
ants, the convenience of the platform and the speed of information delivery are important for users whose gam
e contents are viewed through the Internet broadcasting platform. These attributes are expected to be applied in
the area of Metaverse, where the importance of greater data transmission and communication is emphasized, a
nd this paper will provide practical implications
s showing rapid growth in the aftermath of COVID-19, will be related to the nature of the Internet broadcastin
g platform on which it is transmitted. Multiple regression analysis was conducted to determine the motivation
of one-person game broadcasting and to verify the impact of the motivation and the user's characteristics on th
e characteristics of the platform and the user's attributes. The result shows that the interaction between particip
ants, the convenience of the platform and the speed of information delivery are important for users whose gam
e contents are viewed through the Internet broadcasting platform. These attributes are expected to be applied in
the area of Metaverse, where the importance of greater data transmission and communication is emphasized, a
nd this paper will provide practical implications
| Translated title of the contribution | A Study on the Influential Factors of One-person Game Broadcasting Platforms' Attributes |
|---|---|
| Original language | English |
| Pages (from-to) | 23-38 |
| Journal | 한국컴퓨터게임학회논문지 |
| Volume | 34 |
| Issue number | 4 |
| State | Published - Dec 2021 |