Apple사(社) 로고(Logo) 변천사를 통해서 본 Apple사(社)가 갖는 5가지 예술성에 관한 연구

This paper discusses new direction of growth engine for our economy and product development through perspectives of business management and artistic value focusing on artistic value accompanied with technicality of Apple. This paper modifies an existing fragmentary viewpoint that considers art as the one only for art itself. This paper aims to find the applicable factors and know-hows from the perspective of the art field for business management, and then derive diversion of consciousness so that we could pick up the idea about how to provide a high value production through the convergence between art and management. In particular, this paper focuses on the artistic value hidden in the technology of Apple which has led to the 4th industrial revolution. Through the success factors of Apple and the changes of Apple's logo, this paper seeks to find management philosophy and develop product development ability in terms of fusion of management and art. Based on the fact that the subject of 4th industrial revolution is man, not technology and man always instinctively likes and chooses art, this paper investigates the causes of consumer loyalty from an artistic point of view.