CEO 브랜딩을 위한 아이덴티티 디자인 플랫폼 개발 연구

Background: Recently, the request for the reliability and credibility of the company is increasing and in addition, media development and civil consciousness is formed, interest in the CEO to have the ultimate decision-making rights of the product to be produced, service in the enterprise It is growing more than ever as well. Is emerging as morality is important management elements of the CEO, which is connected as soon as the ethics of the company, the CEO to a change in the leadership paradigm, share and participate as a leader of the company, sensibility, fusion, adaptation, the value of communication It has been put in emphasis. With such a background, the improvement of the CEO of the image, branding of CEO to enhance the brand value of companies have emerged. However, the design of the identity for the CEO of branding compared to the importance of the CEO branding, do not have a clear theoretical model. Methods: Company's brand identity platform that have been previous studies on the base, to reconstruct together the elements of the configuration items of brand identity platform on the characteristics of the CEO brand identity design platform. Result: CEO of brand identity design platform, CEO is included aspects that should be considered as a side and the personal brand should be considered as a brand asset of the company, it was presented in the form of the integration of each element. Conclusion: To stimulate the consumer of sensibility as CEO of brand CEO of the brand of human beings through the branding that has been shown in a study, by strengthening the relationship between the company and the customer are those that wish to become a support the growth of the company. Through the marketing of small and medium-sized enterprises is also CEO of spare capacity of specialized marketing is insufficient future, potential customers and the brand is help to ensure the loyal customers stable and efficient foundation helps to operate the company documents it may become.