@inproceedings{dee92194dd764973a441b91ef8fab515,
title = "Computational analysis of the bargaining power and channel strategies in supply chain relationship",
abstract = "This paper analyzes hybrid channel strategies of a manufacturer when it considers an online store using analytical and computational simulation methods, and discusses some strategic implications from the perspective of market transaction costs and the portion of online customers.",
keywords = "Bargaining power, Channel management, Computational analysis, Direct online channel, Electric commerce",
author = "Chun, \{Se Hak\}",
year = "2012",
doi = "10.1007/978-94-007-5699-1\_43",
language = "English",
isbn = "9789400756984",
series = "Lecture Notes in Electrical Engineering",
pages = "437--444",
booktitle = "Computer Science and Its Applications, CSA 2012",
note = "4th FTRA International Conference on Computer Science and Its Applications, CSA 2012 ; Conference date: 22-11-2012 Through 25-11-2012",
}