Abstract
This paper measures the operational efficiency of domestic online game companies and analyze its trends and patterns by using data envelopment analysis (DEA). DEA is a non-parametric approach to measuring the relative efficiency of decision-making units (DMUs) with multiple inputs and outputs. 14 online game companies are selected as DMUs and three inputs (number of employees, capital and asset) and three outputs (sales, operating profit and net profit) are selected as DEA variables. First, the output-oriented BCC model and super-efficiency model are employed to measure the static operational efficiency of the online game companies from 2003 to 2012. We also conduct the dynamic analysis with DEA window model to capture the trends of their operational efficiency influenced by internal and external environmental changes. The results are expected to provide fruitful implications for strategic decision making of online game companies and policy making for the online game industry.
| Translated title of the contribution | Measuring Operational Efficiency of Korean Online Game Companies with DEA Window Analysis |
|---|---|
| Original language | Korean |
| Pages (from-to) | 23-40 |
| Number of pages | 8 |
| Journal | 한국경영과학회지 |
| Volume | 39 |
| Issue number | 3 |
| DOIs | |
| State | Published - Sep 2014 |