Determinants of Esports Highlight Viewership: The Case of League of Legends Champions Korea

Hyunwoong Pyun, Wonseok Jang, Gyemin Lee, Yoonji Ryu, Hui Hwang, Jaehyun Jeong

Research output: Chapter in Book/Report/Conference proceedingConference contributionpeer-review

2 Scopus citations

Abstract

Studies on esports league demand via new media platforms are limited yet. This paper is the first to identify determinants of esports highlight viewership. Using set-level highlight view count from YouTube, we analyze various determinants to explain view counts. As a result, we found that the number of kills, playoff games, age of video clip, 2nd round games, and 3rd set is positively correlated to view counts. Outcome uncertainty and upset results do not affect view counts. We interpret the results that as highlight clips are released after the game is finished, viewers can know the results when making a decision. Or, relatively short highlight videos reduce opportunity costs for fans and fans do not care about game outcomes much.

Original languageEnglish
Title of host publicationProceedings of the 56th Annual Hawaii International Conference on System Sciences, HICSS 2023
EditorsTung X. Bui
PublisherIEEE Computer Society
Pages3912-3920
Number of pages9
ISBN (Electronic)9780998133164
StatePublished - 2023
Event56th Annual Hawaii International Conference on System Sciences, HICSS 2023 - Maui, United States
Duration: 3 Jan 20236 Jan 2023

Publication series

NameProceedings of the Annual Hawaii International Conference on System Sciences
Volume2023-January
ISSN (Print)1530-1605

Conference

Conference56th Annual Hawaii International Conference on System Sciences, HICSS 2023
Country/TerritoryUnited States
CityMaui
Period3/01/236/01/23

Keywords

  • LCK
  • League of Legend
  • esports
  • highlights viewership
  • outcome uncertainty

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