Gap Analysis between Hype Cycles and Trends in Digital Media

Recently, many companies adopted various technology life cycle models to identify promising scientific technology in the early stage and predict the direction of development. Gartner Hype Cycles is one of the widely used models to visualize market expectations and conditions on technology. However, because generating the hype cycle takes a lot of experts, money, and time, studies have lately attempted to analyze the market expectation variable as an interest in technology in digital media. Research that examines how the degree of interest in various digital media fluctuates during the hype cycle is required for this, but integrated studies that can offer a comprehensive view are currently lacking. This study analyzes the trend of figures mentioned in 17 domain technologies in various digital media and how this trend is related to the hype cycle. In other words, each hype cycle phase's characteristics as they relate to digital media are contrasted, and changes, as they relate to each phase, are examined from the perspective of digital media.