TY - JOUR
T1 - Heterogeneous Perception of Travelers on Greenhouse Gas Pricing in Seoul, Korea
AU - Jang, Kitae
AU - Kim, Ducknyung
AU - Chung, Sungbong
PY - 2014/7
Y1 - 2014/7
N2 - This study evaluates the effects of greenhouse gas pricing on the behavior of traveler mode choice. Based on a survey of stated travel preference, a multinomial mixed logit model was used to examine how travelers perceive the price of greenhouse gas and travel cost, and how travelers with different attributes react to them. Heterogeneous perceptions of travelers were observed: travelers were more sensitive to greenhouse gas price than travel cost. The analysis also showed significant distinctions between different traveler groups. Implications for greenhouse gas pricing and potential topics for future research are also discussed.
AB - This study evaluates the effects of greenhouse gas pricing on the behavior of traveler mode choice. Based on a survey of stated travel preference, a multinomial mixed logit model was used to examine how travelers perceive the price of greenhouse gas and travel cost, and how travelers with different attributes react to them. Heterogeneous perceptions of travelers were observed: travelers were more sensitive to greenhouse gas price than travel cost. The analysis also showed significant distinctions between different traveler groups. Implications for greenhouse gas pricing and potential topics for future research are also discussed.
KW - greenhouse gas pricing
KW - heterogeneous perception
KW - multinomial mixed logit model
KW - travelers' behavior
UR - https://www.scopus.com/pages/publications/84885101399
U2 - 10.1080/15568318.2012.665981
DO - 10.1080/15568318.2012.665981
M3 - Article
AN - SCOPUS:84885101399
SN - 1556-8318
VL - 8
SP - 281
EP - 296
JO - International Journal of Sustainable Transportation
JF - International Journal of Sustainable Transportation
IS - 4
ER -
