Inconvenience cost of spam mail: A contingent valuation study

Seung Hoon Yoo, Chul Oh Shin, Seung Jun Kwak

Research output: Contribution to journalArticlepeer-review

24 Scopus citations

Abstract

Controlling unsolicited commercial spam mail has become an increasingly critical issue. This study applies a contingent valuation method to measuring the inconvenience cost of spam mail. The mean willingness to pay for controlling the commercial spam mail per individual is estimated as 1836 Korean won (approximately GBP 1.0) per year.

Original languageEnglish
Pages (from-to)933-936
Number of pages4
JournalApplied Economics Letters
Volume13
Issue number14
DOIs
StatePublished - 15 Nov 2006

Fingerprint

Dive into the research topics of 'Inconvenience cost of spam mail: A contingent valuation study'. Together they form a unique fingerprint.

Cite this