Influences of smartphone-based learning program’s features on user satisfaction and the intention to recommend in commercial English education fields

In the field of commercial education, Smart Learning is defined as a learner-driven, human-centered learning method that enables access to learning source information using smart devices, effectively supports interactions, and enables self-directed learning environment design. Despite the advantages and necessity of smart learning, the progress of systematic research on smart learning is still insignificant. Therefore, this study divides the attributes of smart learning into playability, convenience, diversity, connectivity, personal suitability and service connectivity. The results of the analysis show that the smartphonebased attributes have a positive effect on user’s perceived ease of use and usefulness, and thus, the satisfaction and recommendation intentions are also positively influenced. Therefore, it is necessary to design a learning English learning environment based on smartphone in the commercial educational purpose area focusing on all smartphone attributes such as personal suitability, instant connectivity, diversity, convenience, playability and service connectivity.