K-디자인 현상 비평

Recently, the term ‘K-design’ has begun to appear in the media. In an increasing variety of fields, experts are using ‘K’ as a prefix, which is closely related to the Hallyu phenomenon. In design, the KIDP officially announced and began to use K-design as an attempt to gain the halo effect of the Hallyu wave. However, it is harder to find in K-design Hallyu characteristics that are common in other fields. Rather, K-design is a new name the KIDP declared in the institution’s continuing design policy-making processes and their practices. Public institutions do often use branding strategies to enhance the recognition of their programs. What is problematic in this case is the lack of consensus on the current use of the term amongst the design experts and that it is constituted mainly based on a state-centered perception of design.