<강남스타일>과 <젠틀맨>을 성공하게 한 장면에 대한 주관적 수용인식 유형 연구 - Q-Sort 분석을 중심으로

We found that world wide popularity was attracted by Korea culture aspects of Psy's <Gangnam Style>. The main factors that caused the syndrome, we noticed that the image of Korea. Expressly, we compared the Korea cultural scene that appeared in <Gangnam Style> and <Gentleman>. So, we analyzed successful Korea cultural factors of <Gangnam Style>. For the analysis, we applied the Q methodology. As a result, in <Gentleman>, we found ‘Recreation Type’, ‘Advanced Development Type’, ‘Relieve fatigue type’ and ‘Adult Type’. Most of these factors have been recognized in Korea cultural factors. we found ‘Communal Dancing Type’, ‘Cheeky Dance Type’, ‘Pleasant Packing Carriage Type’, and ‘afflicting type’. However, the Korean factor of <Gentleman> were identified only ‘Packing Carriage Culture’.