Abstract
This study aims to find out the influences of user behavior, content characteristics, functional factors and user's perception in cost on user satisfaction and continuous intention in N-Screen service. Web survey was conducted for 498 users who have used N screen service. The results show that the most influential factor contributing to user satisfaction is user interface. VOD diversity, payment system, cost, channel diversity are also meaningful factors. Identifying the critical factors which impact on user satisfaction, this study can provide the basic data for activating OTT service in smart media environment.
| Translated title of the contribution | The Impact of User Behavior, Contents, Function, Cost on Use Satisfaction and the Continued Use Intention of the N-screen Service Users |
|---|---|
| Original language | Korean |
| Pages (from-to) | 749-757 |
| Number of pages | 8 |
| Journal | 방송공학회 논문지 |
| Volume | 18 |
| Issue number | 5 |
| DOIs | |
| State | Published - Sep 2013 |