Organizational Reputation

Daniel Carpenter defined organizational reputation as “a set of beliefs about an organization’s capacities, intentions, history, and mission that are embedded in a network of multiple audiences” (Carpenter 2010, 33). Organizational reputations are impressions of organizations that stakeholders share based on their capacity, roles, policies, and obligations (Fombrun and Shanley 1990; Carpenter 2010). Organizations’ accumulative pasts and prospective behaviors influence diverse affiliations to evaluate how attractive the organizations are (Carpenter 2001, 2010; Fombrun 1996, 2012; Post and Griffin 1997). It is important for organizations to maintain good reputations with multiple audiences, including politicians, interest groups, citizens, community, employees, and customers (Carpenter 2001; Post and Griffin 1997). It means that the audiences are willing to support the organization physically and emotionally. Public agencies could….