Psycho-Sustainable Design (PSD)

This paper proposes the Psycho-Sustainable Design (PSD) technique which enhances the sustainability of a product by improving psychological attributes for longer retention of the product, identifies the detail attributes in emotional and practical perspectives, suggests PSD tactics, and proposes a PSD chart for effective, sustainable design analysis. This PSD chart can analyze products' specifications in terms of PSD tactics, emotional consumerism, and practical consumerism, presenting which aspects are weak or strong. For easy understanding, the PSD chart is demonstrated with an example. Sustainability can be maintained effectively in some products using the PSD technique in this paper.