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TV홈쇼핑과 온라인 쇼핑 이용에 영향을 미치는 요인에 대한 연구 -구매 경험에 따른 차이를 중심으로-

Translated title of the contribution: The Study on Factors Affecting The use of TV home shopping and Online shopping - Focusing on differences in purchasing experience -

Research output: Contribution to journalArticlepeer-review

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Economics, Econometrics and Finance

Nursing and Health Professions