TV홈쇼핑 방송에서 자막 구성이 선호도에 미치는 영향

This paper analyzed the visual characters in terms of layouts in each home shopping channel and the preference according to different visual characters layouts for better communication with the viewers in home shopping channel. To test this, sample videos were produced to represent top, bottom, left, right, L-bar and reverse L-bar arrangement. A total of 100 people were involved, with 20 each from five age groups from the twenties to sixties, 10 for each gender. The results indicate that the bottom location shows higher preference than top location. The right side shows higher preference than left side. As for the L-bar and reverse L-bar, the L-bar arrangement shows higher preference than reverse L-bar location, but this doesn’t demonstrate a significant difference. Finally, the layout should be determined considering the preference by location.