TV 메타버스 예능 프로그램 제작 애로사항과 개선 방안 연구

As the number of contents grafted with Metaverse technology increases along with the Covid pandemic, TV broadcasters’ production crews are also starting to produce programs in earnest by combining digital human Avatar and AI technology. In this study, the background of TV broadcasters producing entertainment programs incorporating Metaverse technology that require high technology and high production costs, the difficulties in the production process, and the challenges for Metaverse entertainment programs to succeed were examined by conducting in-depth interviews. As a result, the core message of the Metaverse, which is the realization of dreams through merging reality and virtuality, is the main background of production. Difficulties in the production process were found to be the supply and implementation of technology and equipment, huge production costs, and insufficient technical level. Securing production costs and establishing broadcasters’ production and programming policies were essential.