VR 영상콘텐츠 디자인의 사용자 몰입(flow)에 관한 주관성 연구

The spread of smartphone has reached a plateau in accordance with IT technology development and virtual reality through smartphone is now attracting market attention. One of the VR equipments, Head Mounted Display(HMD) format, and various contents are being serviced to the public. However, Virtual Reality contents without regulation and limitation are delivered provoking and violent images that is one of the negative aspects in Virtual Reality market and only profit-making image contents make consumers bored and disappointed. To develop a Virtual Reality market in the long term and to approach the people closer, continuous contents penetration such as virtual reality dramas and movies is needed. This study are chosen VR image contests that is currently offering service, collecting countless hits, frequency of press releases, and receiving positive feedbacks from public through SNS(Social Network Service) and over 100 questions are made based on the information from the chosen VR image contests. To make a final questionnaire with 38 questions, Flow Theory from Csikszentmihalyi and flow factors from advanced studies are applied and the questionnaire is used to measure user flow. Q methodology is used that explores and analyzes personal subjective tendency. Based on the result, this study recognized analysis, flow, and intention to reuse of VR image contents user by types. In addition, the result would be helpful to create and study Virtual Reality image contents in the future.